Created by chemistry professor Jin Ho Choi in South Korea, Vitabrid C¹² harnesses the power of vitamin C in its collection of beauty treatments. Through Choi’s proprietary biotechnology, vitamin C is mixed with stabilizing zinc, a combination designed to capture the nutrient’s potency and allow it to penetrate the skin and hair over the course of 12 hours. The groundbreaking compound can be found in the line’s shampoo, skin brightener, acne fighter, and more.
Created by chemist Jin Ho Choi in South Korea, Vitabrid C¹² uses proprietary technology to combine skin-enhancing and hair-strengthening vitamin C with stabilizing zinc in its line of luxe beauty treatments. Designed to work for 12 hours, the brand’s groundbreaking products have earned a loyal following.