Edoardo Fendi and Adele Casagrande found instant success when they opened their small Roman shop which produced high-quality leather goods and skillfully-crafted fur in 1925. In 1965 Karl Lagerfeld started designing for the brand and launched the brand’s first men’s and women’s ready-to-wear collections in 1977. Today, with Karl Lagerfeld still at the helm, Fendi is world-renowned for its innovative designs in womenswear, bags and shoes as well as its iconic “FF” logo.