Street style meets Euro chic with IRO, a collection of casual tops, dresses, and jackets created by Parisian brothers Laurent and Arik Bitton in 2004. Laurent’s brief stint as the lead singer of a New York City rock band influences the brand's edgy, cool design. Moto jackets are loosely tailored, and IRO’s skinny jeans paired with an oversized knit turtleneck radiate rock-star coolness.
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