Roads Afropolis Parfum
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Founded in 2013, ROADS fragrances bring together beautiful artisan scents with innovative themes and engaging creative elements. Curated by ROADS brand creator and owner Danielle Ryan and working alongside a team of highly renowned noses and some of the world’s finest perfumers, ROADS fragrances are sold in 124 luxury stores in 25 countries across the world.
The new AFRICA COLLECTION is an exciting collaboration of culture: where inspirational African ingredients are combined with the evocative influences of literature, art, and dance to create four fragrances that will provoke feelings of sensual sophistication, radiance, and warmth.
Celebrates the dynamic cultural clash and rise of Africa’s multi-cultural, energetic, and diverse cities, here an exciting, exuberant, and tenacious fragrance
emerges. Topped by the lightness of Gin, Juniper Berries, Fresh citrus and spearmint, reinforced by Blonde woods, Iris, Oak moss, and marine and colored by Ebony wood, vetiver, amber, and radiant cashmere musks to create a melodious finale. In addition to the limited edition fragrances, ROADS have commissioned four visually and geographically diverse African artists to create packaging artwork to accompany each fragrance.
AFROPOLOS - ELISE HANNEBICQUE, is a young designer based in Paris. Elise takes her inspiration from the shapes and patterns found in traditional African art, and translates this to her instinctive style, blending shapes and colours. Her work includes a series of images inspired by Nelson Mandela.
ROADS is a contemporary and highly creative lifestyle brand based in Dublin, Ireland. Built around the global influences of Literature, Film, Culture, and Art ROADS group currently consists of three categories, Fragrance, Publishing and Film. The ROADS brand ethos is about having the freedom to be a part of any product environment without constraints, whilst still remaining firm to the highest standards of modern luxury, expanding horizons and rewarding inquiring minds.
Founded by businesswoman DANIELLE RYAN, the ROADS brand is built around this inspiring woman’s cultural curation, curiosity, and passion. Coming from a strong entrepreneurial background (her family are the founders of Ryanair and a number of other successful businesses) Danielle says, “There are many reasons why I wanted to create ROADS, but above all else, I wanted to create an artistic brand that would not be confined to one idea, that wouldn’t be limited by definition, but be able to really champion new discoveries in countless surroundings.”
ROADS FRAGRANCES AFRICA COLLECTION
I AM DANCE Is based on the freedom of African Dance. The Pantsula dance is a form of expression associated with hip-hop culture, its fast off-beat rhythm symbolizes a raw strength that is reflected in the powerful notes of this fragrance. Top notes of zesty lemon, mandarin and hazy marine accord are mixed with fresh apple, pineapple and aromatic lavandin. Finally, warm base notes of Amber, cedar wood, and the deepness of patchouli are blended beautifully to create a colorful and complex fragrance. In addition to the limited edition fragrances, ROADS have commissioned four visually and geographically diverse African artists to create packaging artwork to accompany each fragrance.
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