Shiseido Ultimate Sun Protection Lotion SPF 50+ WetForce

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Shiseido

Ultimate Sun Protection Lotion SPF 50+ WetForce

$40

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Swim, play, and enjoy the outdoors, knowing your sunscreen loves water as much as you do. Providing powerful protection for your skin, this innovative protective veil actually becomes even more effective when it comes into contact* with water. Discover powerful sun protection for the body and face in a lightweight, water-resistant lotion that is comfortable and gentle on the skin without any sticky texture or white residue.

  • Broad spectrum UV protection helps reduce the appearance of photo-aging with exclusive SuperVeil-UV 360™ technology.
  • Formulated with WetForce technology, which reacts positively to water on contact*, activating additional strength within the protective veil.*

*Compared before and after soaking in water for 30 minutes. Be sure to reapply product immediately after water activity such as swimming or after towel-drying skin.


For all skin types. Dermatologist-tested.


Style # 503934142
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Shiseido, one of the oldest beauty companies in the world, was launched in 1872 when Arinobu Fukuhara, the former head pharmacist for the Imperial Japanese Navy, opened the country’s first Western-style pharmacy in Tokyo. Combining cutting-edge science with a holistic approach to skin care, Shiseido has won loyal fans for its transformative anti-aging serums, soothing creams, and revitalizing face masks.

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