Saint Laurent

Pure Chromatics Wet and Dry Eye Shadow

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Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with PURE CHROMATICS, a new generation of eye shadows. Real makeup artist magic is made easy with 6 emblematic harmonies that captivate the eyes.


The power of water

Exclusively by YSL, the new water-process technology is the latest discovery in color, allowing pigments to be more intense and metallic than ever before!

Use Wet For a Chromatic Transformation

Expect the unexpected. Water does not dilute but enhances color pigments in PURE CHROMATICS. When used wet, the water rehydrates the eye shadows and gives full intensity to their pigments. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.

Style # 502123803

Founded in 1961 by legendary French fashion designer Yves Saint Laurent, the iconic label is known for its strong, feminine aesthetic and provocative silhouettes, beginning with its debut of the first tuxedo for women in 1966. Over the last five decades, the brand has expanded from women’s ready-to-wear to include men’s clothing, coveted bags, elegant shoes and other accessories, as well as a luxury beauty line. Today, under the leadership of creative director Anthony Vaccarello, Saint Laurent continues to inspire with its rock star-worthy offerings for men and women.

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