Barneys New York Is

Barneys New York is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas and along with a preeminent luxury online store,, as well as 16 other full price stores and warehouse stores across the United States.

For more, please visit Barneys New York’s luxury content site, The Window, for an insider's look into the Barneys world: behind-the-scenes visits with exciting designers, fashion, events, and the Barneys team.

"If you are a good person and you work hard,you get to go shopping at Barneys. It's the decadent reward."

Sarah Jessica Parker, to Vanity Fair


Barney Pressman pawns his wife's engagement ring and uses the cash to open a 500-square-foot men's discount clothing store on Seventh Avenue and 17th Street. His slogan? "No Bunk, No Junk, No Imitations."


Barney builds his business with cheeky and creative marketing. Case in point: Women encased in barrels are positioned outside near beer halls where they hand out matchbooks bearing the store's name and address. Barney is also the first Manhattan clothier to use radio and television, beginning with "Calling All Men to Barney's" radio spots echoing the intro to the famous Dick Tracy radio series.


Barney's son Fred kick-starts the transition from discount store to luxury destination. Collaborating with pals Hubert de Givenchy and Pierre Cardin, he sets out to give New York men a taste of European style. The concept of men's designer clothing is born.


Fred Pressman's youngest sons, Gene and Bob, join the family business and take on the task of expanding into women’s designer clothing. Meanwhile, Fred’s wife Phyllis curates gifts for the home under the name Chelsea Passage. They’re aiming to compete with elegant uptown retailers…and come out on top.

In 1976 Barneys introduces the first of many new designers to America: none other than Giorgio Armani.


The apostrophe in Barneys is dropped. Artist and advertising visionary Ivan Chermayeff creates the new Barneys New York logo. Barneys establishes itself as the place where fashion-forward men and women go for innovative design. The CO-OP is born. Japanese avant-garde designers find their first home in the U.S.


“Madonna worked the runway in a denim jacket. It was the ultimate merger of uptown and down, and exactly where fashion wanted to be at just that moment.” New York Magazine.

The Barneys advertising campaigns—shot by a roster of emerging photographers like Nick Knight, Herb Ritts and Steven Meisel and starring emerging supermodels du jour LINDA, NAOMI and CHRISTY—set new standards of creativity in the industry.


In 1986 Barneys opens the legendary, still-talked-about 17th street store for women. Designed by Peter Marino and Andree Putman, this store—equipped with a restaurant, hair salon, eclectic designer mix and cheeky windows designed by Simon Doonan—quickly becomes a downtown destination. The guest list for the opening party reads like a who’s who of Manhattan, including everyone from the mayor to Andy Warhol.


During this decade Barneys opens stores across the country and expands into Japan. In 1993, Barneys New York opens the largest new store in New York City since the Great Depression: a 230,000-square-foot Peter Marino-designed flagship on Madison Avenue. Barry White performs at the opening party. How cool is that?


The Barneys expansion continues with new stores in Boston, Dallas, Scottsdale, San Francisco and Las Vegas.


With the arrival of CEO Mark Lee, the Barneys brand enters a new era of innovation and reinvention.

For Holiday 2011, Barneys New York partners with Lady Gaga to create an unprecedented extravaganza called Gaga’s Workshop. The event, which launched on November 14th, included happenings all over New York City (think street performers and inflatable artwork) followed by a ribbon-cutting by Lady Gaga herself..


For Holiday 2012, Barneys New York unveiled the Electric Holiday video in the windows of its Madison Avenue flagship. Brought to life by the brilliant minds at the Walt Disney Company (with a helping hand from AOL, Air France and Christie MicroTiles), the moving-art short offers a peek at the high-fashion world through the eyes of the ever-stylish Minnie Mouse.


For Holiday 2013, Barneys New York and Shawn ‘JAY Z' Carter introduced A New York Holiday, an unprecedented collaboration celebrating the spirit of the city. Barneys New York and Mr. Carter partnered with some of the most prestigious fashion houses in the world—including Balenciaga, Balmain, Lanvin, and more—to create an exclusive, limited edition collection inspired by New York City.

- and beyond

Barneys New York today works with such renowned photographers as Juergen Teller, Mario Sorrenti, Bruce Weber, Inez van Lamsweerde and Vinoodh Matadin, and more on groundbreaking advertising campaigns. Exclusive partnerships with designers, artists and more abound. The renowned Holiday events continue to impress. What could we possibly come up with next? Better watch and see…