After cofounding L.A. concept store FourTwoFour on Fairfax in 2010, Guatemalan-born Guillermo Andrade launched 424, a coveted men’s and women’s streetwear line that reimagines urban style, in 2015. Inspired by today’s social and political issues, the designer uses provocative messages, bold screen-prints, and his signature red armband to highlight his views on hoodies, T-shirts, and more. A pioneer in progressive fashion, the label prides itself on its raw design aesthetic as well as its approachability.

After cofounding L.A. concept store FourTwoFour on Fairfax in 2010, Guatemalan-born Guillermo Andrade launched 424, a coveted men’s and women’s streetwear line, in 2015. Inspired by social and political issues, the designer uses messages, screen-prints, and his signature red armband to highlight his views on hoodies, T-shirts, and more.