Acqua di Parma was established in 1916 in Parma, Italy, a city historically recognized for music, fashion, and the arts. The label’s first fragrance, Colonia, was used by local tailors to lightly scent custom suits before delivering them to high-society clients. Lovingly made by skilled craftsmen, Acqua di Parma’s fragrances and classic Art Deco-inspired bottles celebrate the brand’s tradition of lightness and simplicity.

Acqua di Parma was established in 1916 in Parma, Italy, a city historically recognized for music, fashion, and the arts. Lovingly made by local craftsmen, Acqua di Parma’s fragrances and classic Art Deco-inspired bottles celebrate the brand’s tradition of lightness and simplicity.