Founded by Baxter Finley in 1965, Los Angeles-based Baxter of California is one of the first skin-care companies to focus exclusively on the needs of men. The brand’s collection of grooming essentials is designed with advanced ingredients for maximum performance. Along with its popular range of moisturizers, styling aids, and shaving products, the label is celebrated for Super Shape, a first-of-its-kind anti-aging cream for men.

Founded by Baxter Finley in 1965, men’s grooming company Baxter of California produces moisturizers, styling aids, and shaving products designed with advanced ingredients for maximum performance. The Los Angeles-based brand is best known for Super Shape, a first-of-its-kind anti-aging cream.