Named after a vacation hot spot for wealthy Europeans, Brioni was founded in 1945 by Italian tailor Nazareno Fonticoli and entrepreneur Gaetano Savini. The brand quickly gained prestige for its combination of precise measuring and cutting techniques and soft Italian silhouettes. A favorite of Hollywood stars and a certain British secret agent, Brioni suits are meticulously constructed: A single jacket requires up to 7,000 stitches by hand.
Men’s suiting and sportswear label Brioni was founded in Italy in 1945. Combining precise measuring and cutting techniques with soft Italian silhouettes, Brioni suits are celebrated for their meticulous construction: A single jacket requires up to 7,000 stitches by hand.