While shopping the East Los Angeles thrift-store scene, NSF founder Nick Friedberg and Creative Director Jamie Haller unearthed a treasure trove of high-grade 501® jeans, 1930s military parkas, and chic ponchos. The duo’s amazing discovery led to the creation of ICONS, a well-edited selection of gender-neutral vintage clothing that is refreshed and rebranded in California. Handpicked by Friedberg and Haller, each piece in the limited-edition collection is individually labeled with its era, garment type, and provenance.
While thrift-store shopping, NSF founder Nick Friedberg and Creative Director Jamie Haller unearthed a trove of 501® jeans and 1930s military parkas, leading to the creation of ICONS. Each piece in this limited-edition collection of gender-neutral vintage clothing is reworked in California.