London-based sneaker company Swear was founded in 1997 by British-Portuguese entrepreneur José Neves. The brand, which relaunched in 2017 as a unisex bespoke label, offers handcrafted contemporary designs that can be customized by adding logo accents, interchangeable laces, and whimsical metal studs. Showcasing luxurious materials such as crocodile, python, and ostrich, the shoes often feature stitched detailing and cushioned piping for added comfort.
Founded by British-Portuguese entrepreneur José Neves in 1997, sneaker company Swear relaunched in 2017 as a unisex bespoke label. The London-based brand offers contemporary lace-up, zippered, and slip-on designs that showcase luxurious materials, comfort-focused construction, and sleek detailing.