Australian-born designer Wil Fry moved to New York City in 2010 and shortly thereafter made a name for himself with tongue-in-cheek riffs on high-end clothing, such as his “Expensive” print featuring luxury-brand tags. Fry launched his first full men’s ready-to-wear line in 2015, establishing his streetwear-influenced aesthetic with clean lines, neutral colors, and relaxed silhouettes.
Australian-born designer Wil Fry moved to New York City in 2010 shortly after made a name for himself producing tongue-in-cheek riffs on designer clothing. Fry launched his first men’s line in 2015, establishing his streetwear aesthetic with clean lines, neutral colors, and relaxed silhouettes.
